The social media landscape that worked for your Sandton business in 2015 is dead. Not “a bit different” — dead. Back then, you could post a picture of your Sandton office, throw in a few hashtags, and actually reach people organically. Facebook wasn’t a pay-to-play platform yet. LinkedIn was where recruiters lived, not where CEOs … Read more
Ten years ago, if you ran a Sandton business, social media marketing was relatively straightforward: post some photos on Facebook, maybe throw a few hundred rand at a boosted post, and wait for the phone to ring. Your competition was doing roughly the same thing, and the playing field felt manageable. Fast-forward to 2025, and … Read more
1. What Can AI Do in Marketing? AI (artificial intelligence) has become a marketing powerhouse in recent years. It can swiftly analyse mountains of data to spot trends, automate repetitive tasks, and even generate content like social media posts or email copy. Some stats to chew on: Businesses that use AI for marketing report up … Read more