You’ve filled in your address. You’ve added your hours. Maybe even thrown up a logo. Your Google Business Profile is “done,” right? Wrong. Here’s what most SA businesses don’t realise: just having a complete Google Business Profile doesn’t mean you’ll appear in the Local Pack—those three golden spots at the top of Google’s map results. … Read more
You’re sitting with a coffee (load shedding hasn’t hit yet, thank goodness), staring at your marketing budget. It’s modest. Real. And you need it to work because you’ve had a bloody tough couple of years like everyone else. A mate mentions Google Ads. Your sister-in-law swears by “local SEO.” Someone on a LinkedIn group won’t … Read more
You’ve probably noticed them in your own Google searches. When you look for “plumber near me” or “coffee shop in Johannesburg,” you get a map with local results first, then a list of websites. That’s local SEO at work. And if your business isn’t showing up there, you’re losing customers to someone else—often a competitor … Read more
Let’s be honest: most South African businesses have a Google Business Profile that looks like it’s been neglected since 2019. A photo or two from opening day, a description that reads like a Wikipedia entry, zero reviews management, and absolutely no strategy behind it. Then they wonder why a competitor with half their experience is … Read more