What a Johannesburg Accounting Firm Discovered When It Stopped Relying on Word of Mouth and Started Marketing Properly For seventeen years, Pieter ran his accounting practice the way most good accountants do: heads-down work, client referrals, and the occasional new client who found him through someone’s cousin at a braai. It worked. The practice grew … Read more
What a Carletonville Business Discovered When It Finally Invested in Online Marketing — and Why It Wishes It Had Done It Sooner For seventeen years, the workshop ran on handshakes and phone calls. The owner — let’s call him Johan — had built a solid automotive repair business in Carletonville the old-fashioned way: quality work, … Read more
What a Vereeniging Business Discovered After Years of Online Marketing That Looked Busy But Delivered Nothing I’m not going to name the business — partly because they’re still trading and doing well now, and partly because this story could be about half the companies in Vereeniging. Or Vanderbijlpark. Or any industrial town in Gauteng where … Read more