Freelancer vs In-House vs Agency: Which PPC Management Model Actually Works Best for South African Businesses? You’ve got budget allocated for PPC. Google Ads or Facebook campaigns are running (or about to be). Now comes the uncomfortable question: who’s actually going to manage this? Most South African businesses default to whichever option feels cheapest in … Read more
Let’s start with what you already know: someone you do business with has paid a PPC agency good money for Google Ads, and the only thing that grew was the agency’s bank balance. It’s not paranoia — it’s pattern recognition. The South African digital marketing landscape has more than its fair share of agencies that … Read more
Let’s be honest: if you’re reading this, you’ve probably already had a disappointing experience with a PPC agency. Or you’ve heard the war stories from other business owners — the ones who paid R15,000 a month for six months and got nothing but vague reports and excuses. You’re not imagining it. The South African PPC … Read more
Let’s not dance around it: you’ve either been stung by a digital marketing agency before, or you know someone who has. The pattern’s always the same. Big promises in the pitch meeting. Beautiful slides. “We’ll revolutionise your online presence.” Then three months later, you’re R25,000 lighter with nothing but a dashboard full of vanity metrics … Read more