Why Your Food and Beverage Brand Needs Two SEO Strategies, Not One If you’re running a food and beverage business in South Africa — whether you’re a craft brewery with a taproom menu, a health brand selling protein bars and shakes, or a spaza shop gone digital — you’ve probably lumped all your products under … Read more
How South African Beverage Brands Can Build SEO That Serves Trade Buyers and End Consumers Without Losing Either If you’re selling beverages in South Africa — whether that’s craft beer, rooibos concentrate, bottled water, or ready-to-drink cocktails — you’re juggling two entirely different conversations at once. On one side, you’ve got trade buyers: procurement managers … Read more
What a South African Beverage Company Discovered When It Finally Took SEO Seriously I’ll be honest with you — for the first eight years of running our juice company, I thought SEO was something tech startups worried about. We made proper product, had solid relationships with Pick n Pay and a few independent retailers, and … Read more
Why SEO for the Beverage Industry Operates Completely Differently From Any Other FMCG Category If you’re running a beverage brand in South Africa and treating your SEO like any other FMCG product, you’re probably wondering why your rankings aren’t translating to distributor enquiries or stocking decisions. Here’s the uncomfortable truth: beverage industry SEO operates on … Read more