You’ve got budget allocated for Google Ads. You know PPC can work — you’ve seen competitors pull it off. Now comes the question that keeps you up at night (besides load shedding): who’s actually going to manage these campaigns? Most South African businesses make this decision based purely on cost. Freelancer’s cheaper than an agency. … Read more
You’ve got R15,000 a month to spend on Google Ads. Maybe R30,000 if things go well. The question isn’t whether you should advertise—you know you need to. The question is: who should actually manage those campaigns? Most South African business owners make this decision based on one factor: what seems cheapest right now. They hire … Read more
Freelancer vs In-House vs Agency: Which PPC Management Model Actually Works Best for South African Businesses? You’ve finally accepted that PPC needs to be part of your marketing mix. Google Ads, Facebook, maybe LinkedIn if you’re feeling brave. The budget’s been approved (after three months of spreadsheets and gentle begging). Now comes the question that … Read more
Freelancer vs In-House vs Agency: Which PPC Management Model Actually Works Best for South African Businesses? You’ve got budget to spend on PPC. Google Ads, Facebook, maybe LinkedIn if you’re feeling fancy. The question isn’t whether to advertise — it’s who’s going to manage it without burning through your rands like a slot machine. Most … Read more