You’ve finally accepted that PPC is non-negotiable. Your competitors are showing up when customers search. Your organic reach on Facebook is basically dead. And you’ve got budget sitting there — not loads, but enough to make something happen if you spend it right. So now you’re stuck on the next question: *Who actually runs this … Read more
Let’s start with what you already know: someone you do business with has paid a PPC agency good money for Google Ads, and the only thing that grew was the agency’s bank balance. It’s not paranoia — it’s pattern recognition. The South African digital marketing landscape has more than its fair share of agencies that … Read more
Let’s be honest: if you’re reading this, you’ve probably already had a disappointing experience with a PPC agency. Or you’ve heard the war stories from other business owners — the ones who paid R15,000 a month for six months and got nothing but vague reports and excuses. You’re not imagining it. The South African PPC … Read more
Let’s not dance around it: you’ve either been stung by a digital marketing agency before, or you know someone who has. The pattern’s always the same. Big promises in the pitch meeting. Beautiful slides. “We’ll revolutionise your online presence.” Then three months later, you’re R25,000 lighter with nothing but a dashboard full of vanity metrics … Read more