If you’ve dipped a toe into digital marketing, you’ve probably heard about SEO (search engine optimization) and felt lost in a sea of metrics. Don’t worry, you’re not alone—measuring SEO can feel like decoding ancient runes without a proper guide. But fear not! Tracking the right SEO metrics is key to understanding how well your … Read more
Introduction: What Is SEO With Thys All About? If you’re a business owner or aspiring marketer, you probably want to crack the SEO code to get your website noticed. After all, 75% of users never scroll past the first page of Google results. That’s huge! I’m Thys, and having spent years optimising websites—learning from wins … Read more
If you’ve dipped your toes into digital marketing, you’ve heard of SEO — the magical art of getting your website to pop up on Google’s first page. But now, artificial intelligence (AI) is waving a new wand called AIO, or AI Optimization for Search Engines. What’s the difference, and should you stick with SEO or … Read more
Search Engine Optimization (SEO) has traditionally been about making your website visible on Google or Bing. But what if your “search engine” is now an AI assistant like ChatGPT, designed to chat rather than show a page full of links? Welcome to the world of SEO for Large Language Models (LLMs). If you’re a business … Read more