You’ve been burned before. Maybe it was that “digital marketing expert” who promised the world and delivered a WordPress plugin. Or the “SEO specialist” who disappeared after collecting the first month’s fee. You’re running a real business with real costs and load shedding eating into your already-thin margins. The last thing you need is a … Read more
When load shedding hit South Africa like a sustained punch to the gut around 2021–2022, something unexpected happened. Businesses that had spent years debating whether they needed an online presence suddenly realised they had no choice. The lights were off. The shops were dark. But Google was still on. That moment—when the grid failed and … Read more
You’ve probably scrolled past them—those glossy SEO packages promising the moon. “50 high-authority backlinks a month,” “rank in 30 days,” “guaranteed first page results.” They sound good because they’re designed to. But here’s the thing about the South African digital marketing industry: it’s stuffed with packages that look comprehensive on paper and deliver very little … Read more
You’ve filled in your address. You’ve added your hours. Maybe even thrown up a logo. Your Google Business Profile is “done,” right? Wrong. Here’s what most SA businesses don’t realise: just having a complete Google Business Profile doesn’t mean you’ll appear in the Local Pack—those three golden spots at the top of Google’s map results. … Read more