You’ve got R20,000 a month to spend on Google Ads. Maybe R50,000 if you’re feeling ambitious. The question isn’t just where to spend it — it’s who should be managing it. Most South African businesses make this decision by default: they go with whoever quotes cheapest, or they hand it to “Sipho in sales who’s … Read more
You’re spending R30,000 a month on Google Ads. Maybe more. And somewhere between the keywords, the bidding, and the conversion tracking that mysteriously stopped working last Tuesday, you’re wondering: who should actually be managing this? Most South African businesses default to whichever PPC management option seems cheapest at the time. Hire a freelancer off LinkedIn. … Read more
You’re spending R15,000 a month on Google Ads. Or R50,000. Maybe R150,000. The clicks are coming in, but you’re not entirely sure if you’re getting robbed or getting results. So you’re weighing up your options: hire a freelancer to sort it out, bring someone in-house, or hand it to an agency. And honestly? Most South … Read more
You’ve got budget allocated for Google Ads. You know PPC can work — you’ve seen competitors pull it off. Now comes the question that keeps you up at night (besides load shedding): who’s actually going to manage these campaigns? Most South African businesses make this decision based purely on cost. Freelancer’s cheaper than an agency. … Read more