Why Midrand Businesses Are Losing Local Search Traffic to Competitors in Joburg and Pretoria — And How to Stop It You’ve probably never thought of your location as a digital marketing problem. But if you’re running a business in Midrand — whether you’re in Waterfall, Carlswald, or anywhere along the N1 corridor — there’s a … Read more
If you were running a business in Sandton in 2015, your social media strategy probably looked something like this: post a few times a week on Facebook, maybe share some motivational quotes on Twitter, chuck up a photo or two on Instagram if you were feeling adventurous. That was enough. Sometimes it even worked. Fast-forward … Read more
The social media landscape that worked for your Sandton business in 2015 is dead. Not “a bit different” — dead. Back then, you could post a picture of your Sandton office, throw in a few hashtags, and actually reach people organically. Facebook wasn’t a pay-to-play platform yet. LinkedIn was where recruiters lived, not where CEOs … Read more
Ten years ago, if you ran a Sandton business, social media marketing was relatively straightforward: post some photos on Facebook, maybe throw a few hundred rand at a boosted post, and wait for the phone to ring. Your competition was doing roughly the same thing, and the playing field felt manageable. Fast-forward to 2025, and … Read more