You’ve got R15,000 a month to spend on Google Ads. Maybe R30,000 if things go well. The question isn’t whether you should advertise—you know you need to. The question is: who should actually manage those campaigns? Most South African business owners make this decision based on one factor: what seems cheapest right now. They hire … Read more
Freelancer vs In-House vs Agency: Which PPC Management Model Actually Works Best for South African Businesses? You’ve finally accepted that PPC needs to be part of your marketing mix. Google Ads, Facebook, maybe LinkedIn if you’re feeling brave. The budget’s been approved (after three months of spreadsheets and gentle begging). Now comes the question that … Read more
Freelancer vs In-House vs Agency: Which PPC Management Model Actually Works Best for South African Businesses? You’ve got a PPC budget. Maybe it’s R15,000 a month, maybe it’s R150,000. Either way, you’re facing the same question every South African business owner asks when they’re serious about paid advertising: *who’s actually going to run this thing?* … Read more
You’ve got budget allocated for Google Ads or Facebook campaigns. You know PPC can work — you’ve seen competitors getting leads while you’re still relying on word-of-mouth and the occasional LinkedIn post. But here’s the question that keeps you up at night: who’s actually going to run these campaigns? Most South African business owners default … Read more