Remember when Google Maps was just a novelty? When most SA business owners thought their website was enough, and “local search” wasn’t even a phrase we used? It wasn’t that long ago. But a lot has changed—especially for small businesses in South Africa. This is the story of how Google Business Profile (the rebrand of … Read more
You know the pattern. January rolls around and suddenly your calendar fills with enquiries. Then February slows down. August hits and people are desperate again. December’s a ghost town. This isn’t random. People search for counselling and therapy when life’s pressure points are sharpest—and if you’re not positioned to show up in those moments, you’re … Read more
You’ve probably heard about SEO from someone, and your honest reaction was something like: “That sounds like code, costs a fortune, and definitely isn’t relevant to therapy.” Fair. Most generic SEO advice isn’t built for therapists. But here’s what most therapists in South Africa don’t realise: SEO isn’t irrelevant to your practice—it’s just different in … Read more
If you’re running a therapy or counselling practice in South Africa, you’ve probably noticed something: people don’t flip through the yellow pages anymore to find help. They Google it. From their phones. Often at night when anxiety strikes, or when they’ve finally decided they need to talk to someone. That’s your market — and it’s … Read more