You’re sitting with a coffee (load shedding hasn’t hit yet, thank goodness), staring at your marketing budget. It’s modest. Real. And you need it to work because you’ve had a bloody tough couple of years like everyone else. A mate mentions Google Ads. Your sister-in-law swears by “local SEO.” Someone on a LinkedIn group won’t … Read more
You’ve probably noticed them in your own Google searches. When you look for “plumber near me” or “coffee shop in Johannesburg,” you get a map with local results first, then a list of websites. That’s local SEO at work. And if your business isn’t showing up there, you’re losing customers to someone else—often a competitor … Read more
Let’s be honest: most South African businesses have a Google Business Profile that looks like it’s been neglected since 2019. A photo or two from opening day, a description that reads like a Wikipedia entry, zero reviews management, and absolutely no strategy behind it. Then they wonder why a competitor with half their experience is … Read more
Remember when Google Maps was just a novelty? When most SA business owners thought their website was enough, and “local search” wasn’t even a phrase we used? It wasn’t that long ago. But a lot has changed—especially for small businesses in South Africa. This is the story of how Google Business Profile (the rebrand of … Read more