Freelancer vs In-House vs Agency: Which PPC Management Model Actually Works Best for South African Businesses? You’ve got budget to spend on PPC. Google Ads, Facebook, maybe LinkedIn if you’re feeling fancy. The question isn’t whether to advertise — it’s who’s going to manage it without burning through your rands like a slot machine. Most … Read more
Freelancer vs In-House vs Agency: Which PPC Management Model Actually Works Best for South African Businesses? You’ve got budget allocated for PPC. Google Ads or Facebook campaigns are running (or about to be). Now comes the uncomfortable question: who’s actually going to manage this? Most South African businesses default to whichever option feels cheapest in … Read more
You’ve finally accepted that PPC is non-negotiable. Your competitors are showing up when customers search. Your organic reach on Facebook is basically dead. And you’ve got budget sitting there — not loads, but enough to make something happen if you spend it right. So now you’re stuck on the next question: *Who actually runs this … Read more
Let’s start with what you already know: someone you do business with has paid a PPC agency good money for Google Ads, and the only thing that grew was the agency’s bank balance. It’s not paranoia — it’s pattern recognition. The South African digital marketing landscape has more than its fair share of agencies that … Read more