The question lands in my inbox at least once a week. Business owners ask me if they really need to pay someone to handle SEO anymore. After all, AI tools are everywhere now. Tools like ChatGPT, Semrush, and Ahrefs seem to do everything. Here’s the truth: it’s more complicated than a simple yes or no. … Read more
If you’ve dipped a toe into digital marketing, you’ve probably heard about SEO (search engine optimization) and felt lost in a sea of metrics. Don’t worry, you’re not alone—measuring SEO can feel like decoding ancient runes without a proper guide. But fear not! Tracking the right SEO metrics is key to understanding how well your … Read more
Introduction: What Is SEO With Thys All About? If you’re a business owner or aspiring marketer, you probably want to crack the SEO code to get your website noticed. After all, 75% of users never scroll past the first page of Google results. That’s huge! I’m Thys, and having spent years optimising websites—learning from wins … Read more
If you’ve dipped your toes into digital marketing, you’ve heard of SEO — the magical art of getting your website to pop up on Google’s first page. But now, artificial intelligence (AI) is waving a new wand called AIO, or AI Optimization for Search Engines. What’s the difference, and should you stick with SEO or … Read more